What do you want to happen? (e.g. start an online business, storefront, etc.)
What are you offering, your promise, message, etc.?
Define the people, age, industry, background, demographics, etc.
(core values/essence of the brand or traits of the brand)
Where would you like to see your business 5 years from now?
(e.g. sword, key, flower, etc.)
Describe the look and feel.
Describe your color selection up to 5, recommended is 3.
(e.g. art, people, music, color, image, place, etc.)
Briefly explain the scope of work.